I’ve turned my passions (photography and motor racing) into a real job, maybe the best job in the world.
Image has always been part of my life, memories consists of images: stop the time in a shot is an emotion, it’s about capturing the moment, that’s life.
In 2003 I started professionally this adventure, always trying to understand, find and search what it’s behind a picture, a smile,a gaze.
I always tought that all I saw and observed had another face, a different point of view, a soul to immortalize.
Right with the term “soul” I started my research, when a really close friend, told me “ If you don’t know who you are you cannot know what you want and therefore you will never have what you need”.
I treasured this phrase and started a long search to understand who I really was. In pose-room children gave me the first emotions; you must be who wait for them, for their smiles, gazes, tears or jokes.
Once I remember, two 40 days babies…sleeping soundly and I thought how to photograph and convey the “new life” concept.
Nothing occoured to me until I began to observed them…seeing in peaceful slumbers their smiles, the sweetness and the perfection that only Mother Nature can create. I have since realized that “beauty lies in the eyes of those who can look at”. I did so many years taking pictures of children, kids, men, women, merried couple, youths and adults, everyone sent me a piece of their existence , a piece of energy … a “perpetual motion”… like what is inside each one have this passion.
“Motorsport” , this alchemy of engineering and technique that rejoices crowds, startles people and sends adrenaline.
This last is the “gasoline” for everyone drives a bike, a car or something with unlimited horsepower .
All this power have always made me curious and passionate, and got me to get into this world, see it into the inside, talk to the creators and listen to whom lives it : stopping the moment.
I started with free practices of both bike and cars at the Riccardo Paletti Autodrome in Varano (PR), were I was the official photographer for several years and were I was born… I had the pleasure to take part to the MotoEstate, a big event with lot of people, riders and passion, and to Triumph Day, Asi Moto Show, Aci Csai League, Peroni and more.
I began to realize what “The World of Motorsport” represents but the research just beginning. Reading motor dailys and newspapers I tried to figured out and “breath” the editorial reality that is an essential part of this world.
First I worked for a local daily news called “La Gazzetta di Parma” taking pictures of motors and other sports like football, volleyball, tennis, motocross, minimoto, supermotard, kart and then for magazines like MotoSprint, InSella, Motociclismo, Superbike, AutoSprint and finally with on-line newspaper like AutoMoto.it.
My dream-life came… the GP. I still remember the great emotion of the first START from the inside of Mugello, a world temple of speed; first time I met riders that I watched grow on Tv, fans going crazy for Rossi, Stoner, Capirossi…the stellar Circuit and paddock.
In a short time I was travelling around Circuit all over the world as a part of the SBK world league. Travel for a world tour sent me the same adrenaline of a rider and it was my lifelong dream …it was what I have always desired watching competitions.
No doubt , best experience , that dealt with me as a man and professionist, was the Australia first competition of SBK 2013, from the no-end trip 26 hours long, to Tests and Race, passing trought an 8 hours time-zone: 20 unforgettable days.
During this period we relocate our shop at the Cremona Circuit, a new circuit in Cremona where we have created a complete work-area and started to handle not only photophagry, but also graphic and communication. I have always think that Motorsport includes different important aspects , photo images, video and also news and promotion.
But innovation and technology get now an important rule , including different point of view…like Drones and aerial images.
Thinking and researching … I became a Drone pilot Enac certificatedof an “eight-feet” Drone supported by a Nikon D800 : photo and videos with new eyes.
Our strength is collaborate with all members of “motors-family”: starting with the real passion for free practices, and passing throught dailys and magazine, or major Brand like Ducati, Mv, Pirelli, Porsche, Maserati, SEAT and up to GP and Superbike Teams.
A wonderful person have always been right by my side , a perfect partner, a woman in my life , a wife and a mother, Federica , without her nothing was possible and realized: Thank you!
The search of what is hidden to the visible and what we live for...”
that’s me, Lorenzo Concari, born in Parma on February 12th,1979.
L'attrezzatura di Photohouse è prettamente marchiata Nikon. Le fotocamere professionali vanno dalla più "anziana" D3s, alla più moderna (non che ultima uscita da casa Nikon) D5 che con i suoi 153 punti AF e 99 sensori a croce, assicura una copertura eccezionalmente ampia e perfetta anche per i video.
Per la fotografia sportiva usiamo obiettivi con lunghezza focale pari a 600mm - f/4 e 300mm - f/2.8.
Per immagini di ambience, dettagli, still life, primi piani, gli obiettivi che utilizziamo sono:
_ 14-24 f/2.8
_ 28-300 f/4-5.6
_ 50 f/1.4
_ 70-200 f/2.8
Per creare video l'attrezzatura è la stessa fotografica, con l'aggiunta della piccola Lumix GH4 che, nonostante la dimensione, produce magnifiche slow-motion a 96fps.
Per seguire al meglio i soggetti e creare movimenti fluidi e naturali il DJI Ronin-M è il migliore sul campo, mentre per creare immagini in soggettiva o riprese particolari su una vettura o su una moto usiamo le Go-Pro 4Black o la Go-Pro 3+Silver.
Le altre Go-Pro che abbiamo (Go Pro Hero & Go Pro Hero+) vengono usate per On-board camera, timelapse o noleggio.
Photohouse equipment is essentially Nikon branding.
The "veteran" professional instant camera D3s, new Nikon D5 with 153 focus point with 99 – yes 99 – cross-type sensors which guarantee a format coverage optimally broad and excellent even for videos.
We use for sports photografy lens with 600mm – f/4 and 300mm – f/2.8 focals length.
For ambience images, details, still life, foreground, lens employed are:
_ 14-24 f/2.8
_ 28-300 f /4-5.6
_ 50 f /1.4
_ 70 – 200 f /2.8
We make video with the same equipment for photos, with the addiction of the small Lumix GH4 which get wonderful slow motion 96 focus point even thought its size.
To follow through subjects and create fluid and natural motion the best field camera is DJIRonin-M in, while for subjective images and special shot on a car or moto we use Go-Pro 4 Black or Go-Pro 3+Silver.
Go Pro Hero & Go Pro Hero + are imployed for On-board camera, timelapse or rent.